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Video Lecture Description	Sub-Category	Time	Click to view video
What is Marketing	Marketing Management	20 min	Click to view video lecture
The Evolution of the Marketing Concept	Marketing Management	20 min	Click to view video lecture
Strategic Planning	Marketing Management	06 min	Click to view video lecture
Strategic Planning Process	Marketing Management	25 min	Click to view video lecture
Analyzing the Environment	Marketing Management	25 min	Click to view video lecture
Think Globally, Act Locally	Marketing Management	28 min	Click to view video lecture
The Importance of Continuous Market Research	Marketing Management	10 min	Click to view video lecture
The Market Research Process	Marketing Management	20 min	Click to view video lecture
Consumer Behavior: The Decision Making Process	Marketing Management	25 min	Click to view video lecture
Consumer Behavior: Influences, Situational, Social	Marketing Management	12 min	Click to view video lecture
Consumer Behavior: Internal Influences	Marketing Management	19 min	Click to view video lecture
B2B: Understanding the Business Market	Marketing Management	15 min	Click to view video lecture
B2B: The Buying Decision	Marketing Management	16 min	Click to view video lecture
Segmenting the Market	Marketing Management	14 min	Click to view video lecture
Targeting Your Market	Marketing Management	15 min	Click to view video lecture
Understanding the Product	Marketing Management	10 min	Click to view video lecture
New Product Development & Acceptance	Marketing Management	18 min	Click to view video lecture
Product Management: The PLC	Marketing Management	14 min	Click to view video lecture
Branding & Packaging	Marketing Management	14 min	Click to view video lecture
Marketing What Isn’t There	Marketing Management	18 min	Click to view video lecture
Pricing Objectives & Calculations	Marketing Management	18 min	Click to view video lecture
Pricing Tactics & Strategies	Marketing Management	22 min	Click to view video lecture
Marketing Communications	Marketing Management	14 min	Click to view video lecture
Promotional Strategy	Marketing Management	14 min	Click to view video lecture
Advertising	Marketing Management	19 min	Click to view video lecture
Public Relations & Direct Marketing	Marketing Management	09 min	Click to view video lecture
Personal Selling	Marketing Management	18 min	Click to view video lecture
Sales Management	Marketing Management	17 min	Click to view video lecture
Marketing Channels & Their Functions	Marketing Management	14 min	Click to view video lecture
Channel Design	Marketing Management	15 min	Click to view video lecture
Logistics	Marketing Management	10 min	Click to view video lecture
Retailing	Marketing Management	15 min	Click to view video lecture