Management Video Lecture:

Consumer Behavior: Influences, Situational, Social
This video lecture course on Marketing Management includes, Marketing and the Evolution of the Marketing Concept, Strategic Planning, Analyzing the Environment, The Importance of Continuous Market Research and the Market Research Process, Consumer Behavior and the Decision Making Process, Understanding the Business Market, Segmenting the Market, Targeting Your Market, Understanding the Product, Branding & Packaging, Promotional Strategy, Advertising etc..